This Lancashire ice cream maker has scooped awards and will be supplying Cadbury with Icecream for the London 2012 Olympic & Paralympic Games. By John Silcox.
Not many manufacturers are ‘cool’, but thanks to its sub-zero production temperatures and marketing tactics, ice cream maker Fredericks Dairies is in a position to stake such a claim. “We believe that ice cream should be exciting,” says Fredericks Dairies financial director Neil Murgatroyd. “But for too long it has been strangled by drab merchandising…
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