In order to grow in today's market, manufacturers need to steal market share from their competitors. However, if you don’t understand how your competition market themselves and win business, you’ll find that very difficult.
UK manufacturing output has remained largely the same over the past 30 years – to the chagrin of all concerned, not least the individual manufacturers. Over that time, UK manufacturing has witnessed stagnation in its overall contribution to the national economy as other industries have increased around it. In 1990, the sector accounted for 17%…
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