Tech experts urge manufacturers to adopt common B2C technology to avoid disappointing customers

Posted on 21 Jun 2017 by The Manufacturer
B2C technology is increasingly being incorportated into B2B commerce and manufacturers are urged not to miss the opportunity - image courtesy of APS.

Thanks to the internet, modern e-commerce has drastically altered the way manufacturers interact with their client’s during the sales process.

Everyone has been a consumer and consumer expectations in a B2C environment have had a knock on effect in the B2B environment. Buyers want to make purchases on their terms and at their convenience. But many manufacturers have been slow to react to this new opportunity and are now paying the penalty as their customers’…

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