It’s difficult to ignore the hype around Big Data. But does it actually offer any ROI? Malcolm Wheatley investigates three ways it can boost the bottom line.
There’s a buzz about Big Data – that much is undoubted. And it is hard to ignore. Where has it sprung from? A happy combination of advances in low-cost computer processing power, low-cost data storage, powerful analytics techniques, and a ready availability of the raw source material – large volumes of data. Yet for all…
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