The customer value of moving your product registration to mobile

Posted on 16 Nov 2016 by The Manufacturer
Research shows that customers are 80% more likely to register a product if they can do it on their phones - image courtesy of BrandLoop.

BrandLoop has launched a product to help manufacturers overhaul their product registrations and better connect with their customers.

Samsung customers know exactly how maddening the combination of faulty tech and lousy relationship management can be. The post-mortems of Samsung’s recent recalls explain precisely how important it is for brands to build customer relationships before anything blows up, literally or figuratively. For brands in the spotlight, holding up their end of the bargain with…

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