The data people

Posted on 11 Jul 2015 by The Manufacturer

Have you noticed that your customers are more informed about your brand and products? Hayden Richards has.

Most are at the stage where they don’t require intervention by your sales staff as they would have conducted due diligence well in advance before coming into contact. Today’s connected customers are fully in control of the buying cycle, driven in part by the rise of digital, which gives both parties a distinct advantage. [caption…

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