Tim Baines, Professor at Aston Business School, highlights that although servitization has many guises, at its heart the message is the same: that the innovation of services is becoming increasingly important to manufacturers.
There is a growing recognition in the manufacturing world that a sustainable future for the industry lies in moving away from concentrating efforts on products and production, and toward a services focus. Tim Baines, professor, Aston Business School. The terminologies used globally for this development vary; in Germany researchers, policy makers,…
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