Professor Tim Baines from the Aston Centre for Servitization Research and Practice shows that you don’t have to be the biggest fish in the pond to offer the best service and create new relationships with your customers.
In earlier articles we explained how companies such as Rolls- Royce Aerospace, Xerox and Alstom were all offering advanced services incorporating maintenance, repair and overhaul contracts where revenue generation is directly linked to asset availability, reliability and performance. But how relevant is the concept beyond a few large organisations? Starting small Haigh Engineering Ltd helps…
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