When it comes to adopting energy saving innovations, perceptions of risk mean there is often a race to be second. In choosing new technologies – especially those that require higher capital expenditure initially, businesses prefer to invest in something that is already tested and successful.
A hesitancy to try new approaches to energy efficiency can leave innovations stranded. Technology developers’ efforts to attract investment, demonstrate, and scale new technologies, may be hampered by perceptions of risk – known as the innovation ‘valley of death’. This stage in a technology’s development is where government support can make a major difference. By funding…
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