Too few firms know how to price their products

Posted on 21 Sep 2017 by Jonny Williamson

Dr Peter Colman, partner and shareholder at Simon-Kucher & Partners, Strategy & Marketing Consultants, speaks about monetising innovation, better pricing strategies and ‘forensic’ data analysis.

Colman specialises in marketing, pricing and product management topics. Colman joined Simon-Kucher in 2008 and leads the consultancy’s Technology & Industrials practice for the UK. He specialises in Commercial Excellence programmes to address strategy, sales & marketing, pricing and product management topics. Colman has worked for corporate clients, private equity-backed companies…

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