There has been an increased emphasis on digitalisation within manufacturing. While some may see this as a means of reducing cost, Simon-Kucher believe the bigger profit opportunities will come from focusing on the topline (revenue side of the profit equation).
In his keynote at this year’s Manufacturing Innovation Summit, Dr Peter Colman shared insights based on Simon-Kucher’s Global Pricing & Sales Study and Commercial Excellence project experience offering the following key digitalisation takeaways: What strategies are companies exploring? What initiatives are providing the best returns? How is digitalisation reshaping pricing and sales teams? The majority of…
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