Torani’s people-first strategy drives manufacturing growth towards $1bn goal

Posted on 31 Jul 2025 by James Devonshire
While many U.S. manufacturers struggle to recruit and retain workers, century-old flavor maker Torani is bucking the trend, expanding its Bay Area operations with a retention rate of 94.8%—well above the industry average of 71.4%. The privately held, mid-market company has not laid off a single employee in its 100-year history, a stark contrast to…

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