Toyota becomes first automotive Olympic sponsor in new mobility category

Posted on 17 Mar 2015 by Tim Brown
Toyota joined as a major Olympics sponsor at an announcement in Tokyo attended by Toyota President Akio Toyoda (second from left) and IOC President Thomas Bach (second from right) - image courtesy of the IOC.

Toyota has joined other manufacturers including Dow, GE, Omega, Panasonic, P&G, Samsung and Coca-Cola as a major sponsor of the Olympic Games.

Toyota will join the The Olympic Partner (TOP) Programme in 2017 but will have marketing rights in Japan with immediate effect. Although the official terms of the deal were not released, Japanese media reported the deal was worth as much as $835m. Toyota is the first automotive company to join The Olympic Partner (TOP) Programme…

This content is for subscribers only. Subscribe now for free to read the full article.