A half-hearted approach to innovation could undermine the potential of the UK’s economic recovery, future growth and competitiveness, says PwC in its report, Breakthrough Innovation and Growth, released yesterday.
PwC conducted interviews with 1,757 senior executives, including 201 companies in the UK with average revenues of £1bn. The findings reveal how the most innovative 20% of companies (globally) have revenue growth expectations on average £320m greater than the bottom 20% over the next five years, and how the UK’s most innovative companies grew on…
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