United Biscuits has today announced the re-launch of its McVitie’s brand, unveiling a £12m multi-media advertising campaign as part of its efforts to accelerate growth for the sweet biscuits category.
Representing the biggest campaign of its kind for United Biscuits to date, all of the company’s sweet products (with the exception of go ahead!) will now sit under the McVitie’s brand as part an overarching masterbrand strategy. The new campaign will coincide with the brands push to take a larger share in the global market.…
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