Food manufacturer United Biscuits has unveiled the £10m revamp of its Jacob’s biscuits brand, as part of phase two of the revamp of its products.
After February’s relaunch of its McVities brand, the company has now turned its attentions to increasing savoury’s share of the biscuit market, which currently amounts to 18 percent in the UK. Despite doubling over the last decade, the figure is still in steep contrast to other markets such as US and Australia, which both account…
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