Vibrant Health Products, Inc. to establish first U.S. manufacturing location in Tennessee

Vibrant Health Products has selected Rossville, Tennessee, as the location for its first U.S. manufacturing operations.

Vibrant Health Products will create 394 new jobs and invest $48.5m over the next five years in Fayette County in the former Kellogg’s Eggo facility, which closed in 2024. The company will begin operations with bread production for its U.S. customers with plans to expand its manufacturing capacity for additional products as the project progresses.

Founded in 1989, Vibrant Health Products produces sprouted and certified organic, gluten-free, grain-free, plant-based, paleo and keto baked goods for its own better-for-you consumer brands as well as private label partners. Today’s announcement marks the company’s first U.S. manufacturing location, expanding on its main operations in Abbotsford, British Columbia, Canada.

Canada is the state’s No. 3 partner for foreign direct investment with Canadian companies investing nearly $1.7bn and creating approximately 3,800 jobs statewide.

Tennessee Governor Bill Lee said: “More than 1,000 international companies know that the Volunteer State is the best place to do business, and we are proud to welcome Vibrant Health Products to Tennessee. I thank this company for its commitment to creating greater opportunity for our highly skilled workforce and look forward to the positive impact these 394 jobs will bring to families across Fayette County.”

Stan Smith, president and co-founder, Vibrant Health Products, said: “With a focus on growth, adding a U.S. facility gives us the space and flexibility we need to ride momentum into a strong future. Expanding on our Canadian operations, our new bakery in Tennessee will help us increase production so we can welcome new customers and sustain strategic relationships, explore new possibilities for innovation, broaden our business in new product categories, create stable jobs on both sides of the border and pursue every opportunity to share our healthier products with the world.”