Warren Buffet’s purchase of Duracell was more about business than batteries

Posted on 16 Dec 2014 by Tim Brown

Tax, brand and product. That is the order of priority which likely saw Warren Buffet's holding company Berkshre Hathaway purchase battery company Duracell from Proctor & Gamble last month.

Prior to the Duracell purchase announcement in November, Berkshire Hathaway held close to 57 million shares in Proctor and Gamble worth $4.7bn. An arrangement was developed that Proctor & Gamble would sell its battery manufacturer Duracell in exchange for Berkshire’s P&G shares. By exchanging P&G stock for the entirety of Duracell, Berkshire was able to…

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