Manufacturers are transitioning to offer more personalised approaches and complete solutions for the products they produce. In many industries packaging remains a large part of this; what are the main benefits to hyper-personalisation in packaging?
Customers now demand personalised products and more of them, one size does no longer ‘fit all’. Executing this however can be difficult, but it can also offer many benefits to manufacturers, in particular strengthening their relationship with the end-user and therefore enabling them to access a potentially longer and increased revenue stream. It can allow…
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