Over the past few years there has been an increased emphasis on digitalisation across all industry sectors, with manufacturing featuring predominately under the banner of ‘Industry 4.0’. Dr Peter Colman and Nouran Ezzat discuss revenue generating opportunities for manufacturers.
While some may see digitalisation as a threat to their current business models, we believe this provides profit opportunities through topline (revenue) as well as cost improvements. Based on our 2017 40-country Global Pricing & Sales Study (GPSS), 81% of all companies have invested in digitalisation initiatives in the past three years. When we asked…
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