What is design thinking?

Posted on 15 Dec 2016 by The Manufacturer

The subject of ‘design thinking’, introduced earlier in this series, has triggered requests for deeper definitions and explanations around its application. Here, Paul Stead explores the guiding principles using a textile industry case study.

Curious readers have asked for more on the steps involved and ways to utilise the design thinking approach to support business growth. While there isn’t a one-size-fits-all answer, there are certainly some guiding principles. Using real-world examples from client Standard Textile, which designs, manufactures and distributes textiles/apparel for the hospitality and healthcare sectors, this article…

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