New research from ORM and Acquia has identified customer experience as a “top priority” for the manufacturing sector in 2019. But how will changing focus from products to customers actually improve your manufacturing business?
Until recently, manufacturers were able to stay ahead of the competition by having the latest technology or the most advanced products, but B2B customers, accustomed to frictionless Uber and Amazon shopping experiences, are increasingly basing buying decisions on convenience. This means that manufacturers need to pivot strategically to adopt a customer-first approach and invest in…
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