Trade shows, exhibitions and fairs have been a fixture of business life for more than a century. But are they still relevant in our digital age?
Bruno Bouygues, CEO of industrial and international automotive products company GYS, argues that today these events are more important than ever – but for very different reasons. The technological revolution has brought undoubted benefits to manufacturers. It has changed not only how we make things, but also how we do business. …
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