COVID-19 has placed the global economy on the precipice of a recession... or worse. When the full impact on the economy will be felt is still anybody’s guess, but a significant business slowdown seems inevitable. Frequently when there is an economic crisis, businesses cut back on their marketing budget. However, it's been shown time and time again, that a downturn can provide a great opportunity to promote and claim additional market share.
COVID-19 has taken a sledgehammer to the global market – image courtesy of APS In the aftermath of the last recession in 2008, spending on advertisements in the US dropped by 13%. However numerous studies over the last 100 years point to the advantages of maintaining or even increasing marketing budgets during a…
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