Most people don’t recognise the value of translation until they can’t understand something. When over 80% of people say they are more likely to purchase a product that’s presented to them in their own language, there can be no shortcuts.
With 72% of internet users preferring a language other than English, how much content is translated and the quality standard to which it is completed, is critical to successfully growing brands and businesses. Translation… an ‘activity’, or a strategy? Consistently delivering content that works in all regions demands a strategy that articulates what success looks…
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