The world has drastically changed. The pandemic catapulted us into a digital-first world where physical channels practically evaporated overnight.
Companies who had already invested in digital were able to pivot quickly to continue serving their customers, while others struggled with nowhere to turn and not enough time to adapt to the overnight changes that were happening. In a recent webinar around the current state of the B2B industry, Joe Cicman, Senior Analyst at Forrrester…
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