Five Ways to Reduce Customer Churn for Digital or Service Businesses

Customer churn rate refers to the percentage of customers who cancel or stop doing business with you. While some turnover of customers is expected, a high churn rate can suggest there is a deeper problem with a business — particularly when it’s a market such as software-as-a-service (SaaS) or manufacturing-as-a-service (MaaS) that’s designed to be…