James Brackett

Job Title: Digitlisation and Innovations specialist

Company: BMW Manufactuing ltd (UK) - MINI

Tell us a bit about yourself. This can include telling us what fires you up about the job you do, your professional achievements, your career highlights. What inspires you? What attracted you to pursue a career in manufacturing? Is there anything else you’d like to say about either your job or UK manufacturing?
As a Production Innovations Specialist in automotive manufacturing, I’m passionate about turning concepts into reality and boosting efficiency. My proudest achievements include leading initiatives that significantly cut waste and streamline assembly processes, enhancing both productivity and sustainability. I’m driven by the relentless pursuit of excellence and the opportunity to shape manufacturing’s future through cutting-edge technologies.

The intricate fusion of engineering precision and creative problem-solving in producing world-class vehicles initially drew me to this field. The UK’s manufacturing sector, with its rich heritage and commitment to innovation, provides an ideal environment for pushing boundaries. I’m honoured to contribute to this dynamic industry, setting new standards and driving progress in automotive manufacturing.

What advice would you give to your younger self?
I’d emphasise the importance of lifelong learning; the manufacturing landscape is constantly evolving, so continuously updating your skills and knowledge is crucial. Don’t shy away from new technologies or methodologies – embrace them. I’d encourage taking calculated risks and stepping outside your comfort zone. Some of the most rewarding experiences in my career came from tackling challenging projects or roles that initially seemed daunting.

What is your favourite engineered/manufactured product?
Robotic prosthetics. These advanced artificial limbs showcase the intersection of robotics, materials science and biomedical engineering. Modern prosthetics can offer remarkable functionality, with some even providing sensory feedback to the user. They re

Please give one interesting fact about yourself that not many people know.
I have lost 12 stone.

If you weren’t in manufacturing what would be your dream job?
French carp lake owner.