Modern e-commerce has drastically altered the way manufacturers interact with their clients during the sales process, thanks to the internet.
However, many manufacturers have been slow to react to this new opportunity and are now paying the penalty as their customers’ expectations and experiences are drifting further apart.
Watch the below on-demand webinar from PROS, Simon-Kucher & Partners and The Manufacturer to learn how modern commerce is emerging as the key strategy to respond to customer expectations.