Coca-Cola will temporarily remove labels from Sprite and Sprite Zero on-the-go bottles this January in a limited trial of 'label-less' packaging.
The pilot will see labels temporarily removed from single 500ml Sprite and Sprite Zero bottles and replaced with an embossed logo on the front of the pack. Laser-engraved product and nutritional information will appear on the back of pack. While existing labels are fully recyclable, removing them simplifies the recycling process. It removes the need…
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