Coca-Cola strips labels from Sprite on-the-go bottles in trial of ‘label-less’ packaging

Posted on 30 Jan 2024 by The Manufacturer
Company: Coca-Cola Europacific Partners

Coca-Cola will temporarily remove labels from Sprite and Sprite Zero on-the-go bottles this January in a limited trial of 'label-less' packaging.

The pilot will see labels temporarily removed from single 500ml Sprite and Sprite Zero bottles and replaced with an embossed logo on the front of the pack. Laser-engraved product and nutritional information will appear on the back of pack. While existing labels are fully recyclable, removing them simplifies the recycling process. It removes the need…

This content is for subscribers only. Subscribe now for free to read the full article.